Join the Legacy on Tap Collective
Overview
The Legacy on Tap Collective connects local bars and breweries with Boston’s passionate women’s soccer community, creating exciting matchday experiences while uplifting local businesses.
Our vision goes far beyond the final whistle
By partnering with us, you’re joining a movement to foster a vibrant, inclusive, and enduring culture around women’s sports—one that values community, equity, and shared celebration. Together, we’ll build new traditions that extend beyond game day, creating meaningful moments and lasting impact for fans, businesses, and the broader Boston sports community.
We aim to:
Enhance Community Engagement – Strengthen relationships between soccer fans and local businesses.
Provide Reliable Viewing Locations – Ensure fans have go-to venues to watch NWSL, USWNT, and Boston matches.
Improve Fan Experience – Host watch parties, match day specials, and themed events.
Support Local Businesses – Drive new customers to partner bars and breweries.
PARTNER BENEFITS
Becoming a partner means more than just showing soccer games—it means becoming a home base for fans who love the game as much as you do. With marketing support, featured promotions, and the chance to host official watch parties, you'll draw in new customers and create a lively, dedicated fan atmosphere.
It’s an exciting way to bring people together, boost your business, and be part of the growing movement for women’s soccer in Boston. This is a unique opportunity to support professional women’s soccer in Boston while making a meaningful impact.
OUR PARTNERS RECEIVE
- Marketing Exposure – Featured in social media, newsletters, and our website.
- Website Promotion – Listed on our Legacy on Tap Collective webpage to attract fans to your business.
- Event Opportunities – Ability to host official watch parties and other special team events with the potential of 50-100 fans in attendance.
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Welcome Package – Our partners receive:
Team scarves & flags for the venue
Giveaway items
Additional promotional materials for an authentic match day vibe
RESPONSIBILITIES OF PARTNERS
- Event Promotion – Promote team matches via in-house signage & social media.
- Engagement Activities – Create fun match day specials, themed drinks, & interactive experiences.
- Provide Feedback – Help us improve the program by sharing insights & fan feedback.
PARTNER CRITERIA
- Sound On During Watch Parties – Game commentary must be on for an immersive experience.
- Multiple Screens or Large Screen – Ensure fans can clearly watch the match from any spot.
- Streaming Capabilities – Must have access to platforms streaming all NWSL matches.
Want to become a Legacy on Tap partner?
Let’s grow the fan experience together—one pint, one match, and one incredible community at a time.
