Boston Legacy Football Club Announces Inaugural Front-of-Kit Partnership with Iconic Retailer TJ Maxx
Boston (October 14, 2025) - Boston Legacy Football Club today announced a multi-year agreement with TJ Maxx, the leading off-price apparel and home fashions retailer worldwide, as the club’s Official Apparel and Fashion Partner. As part of this sponsorship, the TJ Maxx brand will appear across the front of the club’s primary and secondary jerseys for all regular season and postseason matches starting in 2026.
This marks Boston Legacy Football Club’s first-ever major sponsorship, and the first time that TJ Maxx has partnered as a front-of-kit sponsor for a women’s sports team. While an official jersey sponsorship is a first for TJ Maxx, the brand is no stranger to the women’s sports landscape and has committed to championing female athletes and their self-expression for several years. The retailer initially entered the women’s sports space in 2023 through dynamic partnerships with media companies and athletes alike and has since significantly increased its financial commitment to meaningfully invest in women’s sports.
“Partnering with TJ Maxx goes far beyond a logo on our kit. This collaboration reflects a shared commitment to authenticity, confidence, and individuality – values that define both our athletes and our fans. Together, we’re elevating the connection between sport, style, and community, and we’re proud to have our crest displayed alongside TJ Maxx beginning in 2026.”
In addition to front-of-kit placement, TJ Maxx branding will appear across all media backdrops, fan merchandise, and in premium locations throughout Gillette Stadium during club home games in 2026. TJ Maxx also plans to create unique opportunities for players to showcase their individual style throughout the season.
“TJ Maxx is proud to take our commitment to women’s sports to the next level as the front-of-kit sponsor for Boston Legacy Football Club, a team with whom we share values and a hometown. This organization reflects our ambition to celebrate women’s individuality, uplift players’ unique stories on and off the field and inspire more fans to tune into the exciting world of women’s sports. From championing their personal stories to their personal style, TJ Maxx cannot wait to show up for the players, coaches and fans on gameday and beyond all season long.”
TJX Companies is the parent company of TJ Maxx, a brand that empowers women across the country to show up as their full, authentic selves.This landmark partnership not only amplifies visibility for women’s sports but sets a new standard for how brands and clubs can come together to make a meaningful impact.
In celebration of this inaugural team-up, Boston Legacy Football Club and TJ Maxx will make a donation to Dream Big!, a Boston-based 501(c)(3) nonprofit that empowers girls and young women from economically disadvantaged communities to achieve their dreams by unlocking access to sports. Dream Big! provides essential resources, from equipment and sports attire to program fees and college showcase scholarships, ensuring that all girls have the opportunity to experience the many benefits of sports participation.
Boston Legacy Football Club will reveal its kit in 2026, before the NWSL season kicks off in March. For the latest team news, upcoming jersey unveil, ticket sales and match schedule information, visit bostonlegacyfc.com or follow along on social.
About Boston Legacy FC
Boston Legacy FC will add to Boston’s winning legacy as the 15 th team in the National Women’s Soccer League (NWSL) starting play in 2026. Founded and led by women, the club is committed to creating a home for the greatest female athletes of our time, building upon the supercharged legacy of Boston’s historic sports teams, cultivating a community of fans with impact at its core, and forging new connections across our city through sport. For more information, please visit bostonlegacyfc.com or its social media platforms – LinkedIn, Instagram, Twitter (X), Tiktok, Bluesky, Facebook
About TJ Maxx
As the nation’s largest off-price retailer, with more than 1,300 stores spanning 49 states and Puerto Rico, TJ Maxx helps empower shoppers to be their most unapologetic selves. For style tips, inspiration and more, visit us on Instagram at @tjmaxx, TikTok at @tjmaxx, Facebook at facebook.com/tjmaxx, Pinterest at pinterest.com/tjmaxx and X at @tjmaxx. Visit tjmaxx.com or download the TJ Maxx app to shop online and locate your nearest store.
About Dream Big
Dream Big! works to break down the economic barrier that prevents thousands of girls and young women from sitting on the side lines because they cannot afford the sports attire, equipment, athletic footwear or program fees to participate. Since launched in 2010, Dream Big! programs have impacted over 100,000 girls and young women in underserved communities.
