Boston Legacy FC names Sabine Feldmann as Head of Marketing
Boston (December 1, 2025) – Boston Legacy FC today announced Sabine Feldmann as the club’s Head of Marketing. Reporting directly to CRO Amina Bulman, Sabine will oversee the club’s strategic marketing initiatives, driving revenue growth, enhancing fan engagement, and strengthening brand development.
“Sabine’s experience in sports marketing and brand management, along with her strategic marketing expertise and deep understanding of the community, make her a great candidate to help shape our marketing efforts," said Bulman, CRO of Boston Legacy Football Club.
“Building off of the excitement of our recent front-of-kit partnership with TJ Maxx, Sabine’s forward-thinking approach will open new avenues to engage our supporters and strengthen our footprint across the region.”
“I am thrilled to step into the role of Head of Marketing with the Boston Legacy Football Club at such a pivotal moment in the club’s journey,” said Feldmann, Head of Marketing for Boston Legacy Football Club. “It is my goal to establish the Legacy as the most exciting sports brand in Boston. Together, we will put our fans at the center of everything we do, inspire the next generation, and create opportunities that elevate women in sports.”
Feldmann previously served as the CMO of Rhode Island FC where she was instrumental in launching the team and opening Centreville Bank Stadium. Her responsibilities included driving the vision and strategy across branding, digital media, communications, community relations, merchandising and matchday production. Previously, Feldmann served as the President of KTP Advisors, a Newport-based boutique strategic agency with a specialization in health benefits. Feldmann has a proven track record supporting consumer brands as a senior advertising executive for some of the country’s most iconic media properties, including Teen Vogue, Cosmopolitan, and The Guardian.
Born in Germany, Feldmann is a lifelong soccer fan. She is a member of the Young Presidents Organization (YPO), earned her bachelor’s degree in marketing from NYU’s Stern School of Business and has an MBA in marketing and strategic management from The Wharton School.
About Boston Legacy FC
Boston Legacy FC will add to Boston’s winning legacy as the 15th team in the National Women’s Soccer League (NWSL) starting play in 2026. Founded and led by women, the club is committed to creating a home for the greatest female athletes of our time, building upon the supercharged legacy of Boston’s historic sports teams, cultivating a community of fans with impact at its core, and forging new connections across our city through sport. For more information, please visit bostonlegacyfc.com or its social media platforms – Twitter (X), Instagram, Facebook, Bluesky, TikTok, and LinkedIn.
